For me, TV isn't something I watch very often or really at all anymore. Being a big sports fan, of course I pay close attention to big games and events. In 2015, the world wide beer company Budweiser created a commercial campaign called #BestBuds. The campaign was a series of commercials every year where they would show a puppy and a horse creating a bond that couldn't be broken. The reason this advertisement caught my attention is because it was touching in a sense. It brought out my feelings for dogs along with just animals in general, now i'm not someone who just loves every animal but being a big dog guy it was pretty dang good. The commercial made me feel a certain way and it stuck with me very clearly even three years later.
The way the add was made was for people to feel love that is portrayed by the friendship of the guy and his dog along with the horse. The 1 minute 2 second long Budweiser advertisement was shown on the day of the 2015 Superbowl where there is no bigger stage for commercials. It first starts with the mans puppy, yellow lab, playing in the horses stable under some hay. The dog then gets into the guys trailer with the horse as they go down town, the dog jumps out of the trailer to seemingly never return. The man puts up signs and posters hoping someone will find his lost dog. The dog now all alone in this crazy world struggles to find home when he runs into a wolf. The dog starts to bark as the wolf growls and snarls at the only few month old lab. Then all of a sudden the horse along with many other horses come running up to the dog to defend it. The horses save the dog and bring him back trotting into the mans farm where he looks out the window and sees that his lost puppy has returned.
The message of the advertisement is hidden well, yet even though it's a beer commercial and should be showing the alcoholic beverage it is know for, it does not what so ever have that feel. The soft touch of a dog and his owner along with the sense of family really makes this add so appealing. When the dog goes missing, you don't want to get up and leave thinking the commercial is boring or its over, it makes you intrigued to see what happens in the end which resulting being good. The add makes your emotions change quick, even being only a minute long. It most definite has the story-telling emotion because of the long but really few second journey of the dog tracking its way home, and how the horse started out not really super close to the dog but in the end they are playing in the field together. Making it that over the time of the dog missing the horse wanted to have his friend back and was happy to have him when they reunited.
This add is restively new, since it was only three years ago. Most commercials I see are dramatic and try very hard to catch your eye with maybe bright colors or things you can relate to. For this add specifically, it does not draw your attention like you would think it is very sneaky, but the message and the story behind it is like a small movie. Its very similar emotion wise as the film Home Alone. The dog had to defend for him self and try to make his way back home with out being attacked by the wolf just like how the boy in the movie has to defend for him self and stay away from bad guys trying to kill him. The audience targeted is mainly people who really don't have a lot per say. The farmer lives alone im assuming because there is no one els in the add but him and his animals, it's all he has. People in this world like my grandpa, don't have anyone but his companion dog Jake! Older people feel more for the add then younger also considering you cant drink until your 21 and the add is sponsored and in the end geared towards Budweiser beer. It is definitely pushing towards older men and women above the age of 21. There is no stereotypes in the advertisement because it is just trying to show that losing something you love can be hard. Finding true best friends are tough and you should stick together instead of being alone. Maybe its telling me to finally get a puppy!
Adds nowadays are everywhere, for me its hard to remember adds and to catch attention to what they are trying to get across because its everywhere. This one stuck. The strength of this add was the music, along with how simple it was. There wasn't much going on but the idea of the dog going back home to its owner and friend (the horse). The out door vibe along with the scenery really helps put the dog in the center of the picture and to focus mainly on one thing. What I thought they could have done better was had more of a back round story to how the guy got the dog and how long he had it for. It kind of seemed like he found it out side in the stable but I am not sure, so there is grey area to where the dog really came from and how much they truly bonded, the man and his dog. What makes it so memorable is that the dog seems happy. When seeing something like that with such high emotion it makes us humans feel that and want that in our lives. This connects to not just you or a few people but almost everyone who watches the add.
The video has millions of views and so many other crazy numbers on social from the 2015 add. It is one of their most iconic features about the company from the social media stand point. social media helped put them on top as one of the most infamous beer company's all because of the people on social media able to find the video everywhere.
Article: "All About That Adorable Budweiser 'Lost Dog' Commercial"
By People.com
Explains that the story behind the add can relate to anyone. “It’s a storyline that people of all walks of life can relate to"(Budweiser vice president Brian Perkins). The add has been talked about every year since its releasing from the impact it left on people. People.come also says that the actor (aka the farmer or man) explained that the song and just the emotion even after watching his own work on the add is amazing, “It does give me chills,” he says. “It’s that song!”(Don Jeanes).
Would I buy beer from Budweiser because of this add? honestly, yes. With out understanding simple knowledge, i would say that Budweiser showed a different stand to advertising when they made this add. It showed me they truly care about other things rather than just trying to cram "drink my beer" down your throat. Not everyone wants to watch beer adds just showing beer so I feel as if the way they approached this was for everyone and it was a good simple idea to help promote for what they truly stand for.
I would recommend looking to this company and what they are all about, I don't condone drinking because I am only 20 and am not of age. But if I could, I would most definitely gravitate towards them more than others and tell people that first hand.
In conclusion I learned a lot about looking to just this simple add of a beer commercial. I learned that there is a lot of work put into making a big public add along with the audience they try to attack. When a product is for everyone over 21 they have to make it known that its generally for everyone, you cant leave anyone out. You want people to buy your product not shy away from it. You must make sure it has a clear message along with a strong delivery, in this case it did and it hit you harder that most which is why it is so well known. It surprised me when I looked into this add deeper that its all about money and that to get TV time for a simple commercial cost a lot of money let alone to make it. Its tough to advertise something that people dont really support so making something as a commercial costs a lot of energy and time even if its a 30 second add!
Video of the Advertisement: https://www.youtube.com/watch?v=TPKgC8KPBMg
Peoples.com Site: https://people.com/tv/all-about-that-adorable-budweiser-lost-dog-commercial/
USA Today.com Site: https://www.usatoday.com/story/sports/Ad-Meter/2018/01/26/budweiser-super-bowl-ad/1068559001/
AdAge.com Site: http://adage.com/article/special-report-super-bowl/budweiser-puppy-love-named-super-bowl-ad-meter-winner/312186/
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